Lynx, the Unilever body spray known for its over-the-top, mook-centered marketing, has outdone itself with a Facebook post in Hong Kong.
The brand is claiming — in a tongue-in-cheek way — that those who use the body spray have a shot at claiming the $65 million bounty (500 million in Hong Kong dollars) that Hong Kong real estate tycoon Cecil Chao Sze-tsun is offering to the man who can “convert” his daughter Gigi, an avowed lesbian. Chao made the offer in September and men are “queuing up” for the challenge, according to The Daily Mail.
Gigi, 33, has so far laughed off the attempts. Meanwhile, Sacha Baron Cohen is working on a film called The Lesbian based on the situation.
For Lynx (which is marketed as Axe in the U.S.), the post is the latest play on the “Lynx Effect,” which is purported to turn women into wild-eyed nymphettes upon exposure.
[Via Creativity Online ]